Samantha Wills
Identity
2011

Samantha Wills is an Australian jewelery designer who lives and works in New York. With convincing success in the Australian market and the drive to emerge into overseas markets, the brand needed to compete with fashion and accessories brands internationally. The brand reflects the personal life journeys of Samantha herself. The identity was created to reflect an old world Maker’s Mark. A mark that uniquely represented the jeweler in a personal and reflective manner.