Gertrude Contemporary
Identity
2010

The new Gertrude Contemporary identity was launched to coincide with the twenty-fifth anniversary of the organisation and the 2010 Melbourne Art Fair forming part of FOD's ongoing relationship with the institution. The new identity, including the new website, has been developed as a system rather than a mark, drawing together the many aspects of the organisation beyond the gallery spaces such as artists studios, residency, curatorial, writing and publication programs. Launching a new future for Gertrude Contemporary, honoring the past and releasing it from the bounds of geography, placing it firmly within an international context.